Account managementRetain and grow your most important customers
Not all customers are equal. Understanding your customer segments with the right account management means higher retention and growth each customer relationship. Losing a customer gives you a mountain to climb just to stand still, and for higher growth start by building on a foundation of annuity revenues from your loyal key accounts.
Focus teams on your most important customers to ensure high retention and renewals. This provides a firm base from which to grow.
It is easier to sell to existing customers where you have trusted relationships. Account managers use these to find new growth opportunities.
Excellent customer experiences for your customers will turn them into true advocates who you can use for referral selling and customer acquisition.
Outside In helped us to understand the differences in how we needed to engage our customers. This saved us time, money and helped us to focus on high growth customers.
Business Unit Manager, Defence Services.